The fish box for Deutsche See carries fresh fish like a swaying slice of the ocean, swathed in ice, from the fishing net to the shopping basket.

This box does things differently and better: from the stacking and nesting system to the fish-friendly fluid interior design to the temperature monitoring and after-freezing functions – from the label section to the meltwater cascades, from the volume reduction to the universal conveyer belt practicality – and naturally, it’s fully patented.

But first and foremost: this box is a true showroom for fresh fish.