A holistic development strategy formed the basis of the brand’s relaunch. This included a new name, a new logo and corporate design, as well as an edutainment display system – all of which support the park’s aim to link people, nature and bird life.

The new logo tangibly consolidates the central idea behind the World Bird Park – to discover and experience the whole range of bird life in one park. You first read the letters in the word WELTVOGELPARK and gradually, the little stories of a bird’s kingdom seem to emerge from within.