The new service architecture transforms the hard barrier of the classical counter. It opens the room for discrete yet intensive customer relationships. The combination of front and back office makes the workflow transparent for the customer. The result: service that is more direct and processes that are more clear-cut.

The new brand image forms the emotional background of a highly functional service architecture. The striped background behind the counter leaves a strong visual impression and is reminiscent of a passing landscape. It symbolizes mobility and movement. As a result, the graphical background motif was adopted as the key visual for Europcar communication.