Beer crates all tend to look great these days – with soft handles, sleek design, glossy labeling. Every brand wants to be different.
Only the Basic Crate is the same for the entire Carlsberg portfolio. It confines itself to presenting bold brand names, composed in a silver, technically ribbed exterior.

And this is what makes Carlsberg stand out from the others. Each of the company’s brands shines from an individual hub, yet is part of a structure that unites the stack of crates into a single corporate architecture. A mighty brand edifice in the congested business district of the beer market.