Schiller wrote: “Man only plays when in the full meaning of the word he is a man…” Well, we wanted to explore this concept and enticed the owners of the brand Deutschland to play around a bit. Our collaborative experiment produced a nationally-colored fun tape that can be applied to anything, moving or static. The tape has been a hit – after all, we’re convinced that creativity is part of man’s nature. As Schiller said: “…he is only completely a man when he plays.”