The image of the IBA Hamburg with its slanted stripes will distinctively accompany all processes and results over the coming years. The figurative mark plays with various themes: IBA_HAMBURG / 2007_2013 / COME_OVER / PLAY_GROUND / LAND_HERE / METRO_POLE... The underscore, as symbol for the Elbe running through the city, attests to the polarity of the two banks of the Elbe that are currently being joined.