The "brand button" is the central element of the new NIVEA MEN design language. In the start button men know where their daily skin and body care begins. With the button the product becomes a tool and the brand from kick-start to sensitive operability. feldmann+schultchen design studios is the design agency responsible for the new NIVEA MEN design language. Together with Beiersdorf they have developed the international brand presence and global design guidelines for packaging and POS architecture of the leading men care brand worldwide.
Source: Beiersdorf AG